Rob Bredow

1 posts

Hollywood Express@hollywoodexpress

Disney and AI studio Promise showed off a new filming method in Burbank: actors perform inside gray boxes with neutral walls, and AI-assisted backgrounds and lighting are added later.

Promise co-founder Dave Clark says changing a green screen setup can take two to three hours, while gray boxes allow quicker setups and more takes. Human artists still build most environments, using AI as one tool.

Disney executives stress that directors, writers and actors will always be needed, and Disney's Rob Bredow called the idea of an AI button that makes a movie a misconception.

From Green Screen to Gray Box: AI Is Stepping Onto the Hollywood Sound Stage