Personality Rights

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Bollywood Mirror@bollywoodmirror

Amitabh Bachchan has won a legal case over the misuse of his name, image and voice. On November 5, the Delhi High Court barred several parties from profiting off his identity without permission.

Eight defendants are bound by the order. Four settled with the actor and agreed not to use his persona, while four others who did not respond to the suit were ruled against.

The misuse he cited included a video call app using his name and fake lottery messages on WhatsApp. He can still bring fresh action if another issue arises.

Amitabh Bachchan wins personality rights case in Delhi High Court; court restrains multiple defendants from using his name, image, voice and likeness for commercial gain without permission